Portrait painter and ironic and free artist Vlad Loktev began his career as a photographer in the late 80s, at the Slava Zaitsev Fashion House, where he worked as a model. Flipping through the western fashion magazines and imitating world masters of fashion photography such as Richard Avedon, Helmut Newton and Herb Ritz, Vlad soon became deeply attached to the school. Loktev's work, to which he is still loyal to this day, was heavily influenced by the culture of the 90's. The artist was inspired by the emotionality, sexuality and beauty of the female body, as well as the fluidity of its movement.
In the early 90's, the artist collaborated together with the RED STARS agency and began to develop a modeling business in Russia, and this project enveloped him completely. Almost all of the most successful models began their careers working with Loktev. At the height of his career, his hard work culminated in two personal exhibitions, which resulted in the public taking a real interest in his photography.
With the advent of glossy magazines in Russia, Vlad Loktev became the most popular photographer of that time. Fashion and man fully defined his role in the world of photography. His works can be seen in magazines such as Vogue, Glamor, TATLER, GQ, MAXIM, Cosmopolitan, Harper's Bazaar, L'Officiel, Elle, Playboy, Domovoy, ...
1989. Festival of Fashion. Tallinn.
1991. Personal exhibition ‘COLLECTION’. Moscow.
1993. Personal exhibition ‘COLLECTION No.2’. Moscow.
2003. Photo project ‘Five Senses’. Moscow.
2004. Special project for GQ Magazine ‘Olympic Hopes’. Moscow.
2005. MEPStreet, Art, Fashion, ‘A New Photo from a New Russia’. Antwerp.
2007. Personal exhibition ‘FORMS OF HAPPINESS’. Moscow.
2007. Museum of Modern Art as part of the project ‘FASHION AND STYLE’ (award – Silver Wreath 2007). Personal exhibition ‘COLLECTION No. 3’. Moscow.
2008. Exhibition and presentation of the album ‘Gloss’. Moscow.
2008. Center for Contemporary Art ‘Winzavod". ‘Best of Russia’. Moscow.